COOKIES POLICY

UPDATED: 18 JANUARY 2024

Deckers Outdoor Corporation, including its worldwide subsidiaries Deckers Consumer Direct Corporation, Deckers Outdoor Canada ULC, Deckers Europe Limited, Deckers Japan GK and Deckers Footwear (Shanghai) Co. Ltd. (referred to herein as "we", "us", "our" or "Deckers") represents the UGG®, HOKA®, Teva®, Sanuk® and Koolaburra brands of UGG® and Ahnu® for e-commerce. Deckers is committed to protecting your privacy. Below you will find our Cookie Policy. It generally explains what cookies are, the cookies we use and why we use them on this website and our other websites (collectively, the "Website").

• What are cookies?
• Why do we use cookies?
• How can I manage cookies?
• How to contact us

WHAT ARE COOKIES?

Cookies (or similar tracking technologies designed for mobile devices) are simple text files that are stored on your computer or mobile device when you visit certain websites. A cookie records basic information related to your visit, such as your user preferences or the pages viewed. The website (and potentially other websites) can then recognize this information in the future and use it to improve your overall experience, for example, by remembering your login details and preferences or even recommending certain content.

We use both first-party and third-party cookies. First-party cookies are placed on your device directly by our website. Third-party cookies are placed on your device by our selected partners and service providers. We use third-party cookies to do things like measure site traffic and deliver ads relevant to content you're interested in.

There are four main types of cookies that perform different functions. The four main types of cookies are:

• Necessary cookies: These cookies are required for the website to function and cannot be switched off in our systems. They are usually only set in response to your actions which amount to a request for services, such as setting your privacy preferences, logging in, or completing forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not then work. We use and store these cookies for the duration of your visit to the website.
• Analytics cookies: These cookies collect information about how a website is used to improve its effectiveness. They record information such as which parts of the website were visited, which links were clicked, and whether errors occurred. Analytics cookies are often used to ensure that popular content is displayed prominently on a website so that users can find the information they are looking for more quickly. We use and store these cookies for up to fourteen (14) months.
• Personalization cookies: These cookies are used to provide certain features or functionality on a website and to measure how you access and use the website so that we can improve its performance. The most common use of personalization cookies is to remember preferences or save login details to personalize your visit. For example, personalization cookies are used so that you don't have to enter your username every time you visit the website. We use and store these cookies for up to fourteen (14) months.
• Targeted advertising and social media cookies: Targeted advertising and social media cookies may be placed by us or our advertising partners to store information about the web pages you visit. This allows us and our advertisers to deliver ads relevant to the content you are interested in. These ads may appear on the Site or on other sites you visit. Social media cookies are also used to enable "like" or "share" buttons that users can click to tell others that they found a particular web page useful or entertaining. Other sites (usually social networks) then recognize these cookies and show other users your shared content. Targeted advertising and social media cookies may track your browser on other sites and build a profile of your interests. We use and store these cookies for up to fourteen (14) months.

CONSENT TO THE USE OF COOKIES AND CHANGE OF SETTINGS

We will ask for your consent (either by opting in or out, depending on local law) to place cookies or other similar technologies on your device, except where they are essential to provide you with a service you have requested (e.g. necessary cookies as described above).

You can withdraw your consent to the use of cookies or manage other cookie settings as described below.

WHY DO WE USE COOKIES?

When you use our websites, we collect personal information about you over time and across different websites. We use cookies primarily for the following purposes:

• Storing the products you have saved in your shopping cart in case you want to return and purchase them at a later time or when you move from one page to another on one of our websites;
• Identifying you when you log in to one of our websites so that we can provide you with tailored features and services, such as adding items to your wish list.
• Conducting research and diagnostics to improve our content, products and services for you;
• Preventing fraudulent activities.
• improving security; and
• To facilitate navigation on our websites and services by providing you with a personalized experience.

We also use automated technologies like Google Analytics to evaluate site usage and to improve the site and our services. Companies like Google Analytics use cookies and other tracking technologies to deliver their services. You can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/ . To learn more about how we use third-party analytics technologies, please see our privacy policy here .

The information we obtain through the use of cookies may include your personal data, but only if you voluntarily provide it (for example, by entering your email address in a subscriber field) or when you request services from us. We will process your personal data for necessary cookies based on our legitimate interests. For functional and marketing cookies, we will process your personal data based on your consent. For more information about our privacy practices and policies, please read our Privacy Policy here .

To order products on our EU, UK, or Japan-based websites, you must have necessary cookies enabled. If you choose not to enable cookies, you will still be able to browse the website, but you will not be able to purchase them. For details about the cookies we use, see the "Our Cookies" section below.

WHAT ABOUT THIRD-PARTY ADVERTISERS AND TRACKING MECHANISMS?

We use third parties such as network advertisers and social media platforms to help us advertise. This includes displaying our ads on other websites and through social media platforms. Our network advertisers and other third parties may also help us determine relevant advertising on our websites. Network advertisers are third parties that display ads based on your visits to our website and other websites. This allows us and these third parties to target advertising by displaying ads for products and services that are likely to be of interest to you. Third-party ad network providers, advertisers, sponsors and/or audience measurement services may use cookies, JavaScript, tracking pixels, web beacons (including clear GIFs), Flash cookies and other technologies to determine the effectiveness of their advertisements and to tailor ads to you personally. We may provide these third parties with information about your use of our website and services. This includes the pages viewed, products purchased, your device's IP address, browser type, email addresses (if hashed or otherwise pseudonymized) and other pseudonymous user and device-level information, as well as aggregate data or information about visitors to our website and users of our services that is not personally identifiable.

We may also use platforms from companies like Meta and Twitter to provide you with interest-based advertising. These platforms allow us to deliver personalized ads that we can display through their services. We may use a web beacon for this purpose. Your email address may also be used by us in a unique way by one of our partner companies matching it with a user on their platform so that we can provide you with interest-based advertising targeted to such matched users. Many of these platforms allow you to completely block or limit the display of these ads. For information about ad blocking, check your applicable account settings and the information provided by those services.

HOW CAN I MANAGE COOKIES?

You can see which cookies are present on the website and set and change your cookie preferences at any time by clicking on the "Cookie Preferences" tool available at the bottom of each of our websites. A pop-up window will appear allowing you to change and save your settings.

In most modern browsers you can also:

• View and delete your stored cookies
• Be notified when a cookie is sent
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies
• Delete all cookies when closing the browser.

Most internet browsers are preset to accept cookies. You can modify your internet browser to refuse all or certain cookies. You can also be notified when a cookie is sent, but some features of the website or our services may not be available after deleting or disabling cookies. You can learn how to do this by consulting your browser's Help menu.

In addition, we work with carefully selected and monitored third parties who may set cookies during your visit for their own marketing purposes. Many of these third parties allow you to opt out of the use of cookies for their own targeted advertising practices. You can opt out of numerous third-party ad networks, including those operated by the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"), and in Europe, the European Interaction Digital Advertising Alliance ("EIDAA"). For more information about this practice by NAI and DAA members and your right to vote regarding the use of this information by these companies, including instructions on how to opt out of third-party ad networks operated by NAI, DAA, and EIDAA members, please visit their respective websites: www.thenai.org/opt-out/ (NAI) , www.aboutads.info/choices (DAA) , and www.youronlinechoices.com .

HOW TO CONTACT US

Please contact us if you have any questions about this Cookie Policy or the data we hold about you.

If you would like to contact us regarding this policy, please email grc@deckers.com .

CHANGES TO THIS POLICY

This policy is effective from the effective date above. We may change this policy from time to time. Any changes to this policy will be posted on our website. If we make any changes to this policy that materially affect our practices with respect to information collected from you in the past, we will endeavor to provide you with advance notice of such changes by posting a notice about the change on our website or by contacting you via the email address we have on file.