About HOKA

Welcome to HOKA

Here at HOKA, we want to motivate people to move. We support all athletes in facing every challenge without fear and creatively, and in overcoming it with ambition and passion. Innovation and new approaches are in our DNA. With this attitude, we create unexpected new solutions for all types of athletes.

We give everyone a voice and help people find access to running, hiking, training, and the outdoors. We believe that everyone can be athletic. Enjoy the joy of movement – HOKA is with you every step of the way.

Where we come from

HOKA was born in the French Alps in 2009 when two athletes set out to develop a running shoe that would make you feel like you were flying downhill. The unique shoe quickly won over elite ultramarathon runners and soon spread like wildfire throughout the running world. The rest, as they say, is history.

"The most radical changes often arise from solutions to the simplest problems. Originally, we just wanted to improve endurance running times and develop a shoe that would make you go faster downhill. In doing so, we inadvertently reinvented the running shoe."

HOKA co-founders Jean-Luc Diard and Nicolas Mermoud

What sets us apart from others

When you slip into our shoes, you'll experience a whole new feeling. Improved cushioning and a meticulously engineered midsole offer a soft, smooth, and efficient ride. Click below to explore the technologies that make our shoes unique.