Privacy Policy

PRIVACY POLICY

UPDATED: AUGUST 5, 2023

Deckers Outdoor Corporation, including its worldwide subsidiaries listed in the "How Do I Contact Deckers?" section below (hereinafter "we," "us," "our," or "Deckers"), represents the UGG®, HOKA®, Teva®, Sanuk®, Koolaburra by UGG®, Deckers Lab™, and Ahnu® brands. Deckers cares about your privacy. In this Privacy Policy, we describe how we collect, use, and share information we collect about visitors to this website, as well as our other websites (collectively, the "Site") and the services available through our Site, mobile applications, chat, and wherever else we interact with you (collectively, the "Services"). Some features (such as the ability to purchase) are not available across all of our Sites; please contact us if you have any questions.

This Privacy Policy applies to information we collect about you in our stores, through the Site and Services, and wherever we interact with you. By visiting the website, using our services, or sharing your information, you consent to the processing of your personal data as described in this Policy. Your use of our website and services, and any dispute over privacy, is subject to this Policy and our Terms and Conditions (also available on this website), including applicable limitations of liability and dispute resolution. The Terms and Conditions are incorporated into this Policy by reference.

WHAT DATA DO WE COLLECT ABOUT YOU?

We collect the following categories and types of personal data:

  • Contact details: your first and last name, postal address, telephone number and email address,
  • Other identifying information: your IP address, Unique Device Identifiers (UID), other persistent identifiers and social media usernames or handles,
  • Financial information: details of credit and debit cards and bank accounts,
  • Geolocation data ,
  • Demographic information: your date of birth and gender,
  • Internet or other electronic activities: Your browsing and clicking behavior, including information about how you navigate our website and services and which elements of our website and services you use most often, your domain name, browser type and operating system, and the referring URL or web page that brought you to our website.
  • Commercial information: Products viewed or purchased on the website,
  • Visual and audio information: photos you provide to us, date and time of your arrival and departure from our premises,
  • Preferences: Details you provide to us about your interests and communication preferences and
  • Inferences: Inferences drawn from the categories described above to create a profile about you that reflects your preferences, characteristics, behaviors, and attitudes.

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WHAT ARE THE USAGE CATEGORIES FOR YOUR DATA?

We use your personal data for the following purposes:

  • Transactional purposes: We use your contact, financial and commercial information to:
    • To receive, process, confirm, ship and track your order or account registration,
    • To communicate with you about your account, your order or your account registration and
    • To process any subscriptions or registrations you make for any of our services.
  • Analytical purposes: We use information about your internet or other electronic activity and geolocation data to analyze preferences, trends and statistics.
  • Marketing and advertising purposes: We use your contact, commercial, demographic, internet, or other electronic activity information and inferences to:
    • To inform you about our new products, services, opportunities and offers,
    • To provide you with targeted advertising,
    • to conduct competitions, promotions and prize draws,
    • Location customization, provide personalized help and instructions, and otherwise personalize your experience when using the Site or our Services,
    • To provide you with our rewards program, including collecting rewards and redeeming rewards and
    • To provide you with other information from and about Deckers, including personalized marketing communications. You have the right to withdraw your consent at any time (see below).
  • Maintaining and improving the services and the website: We use your contact information, commercial information, and information about your internet or other electronic activities to:
    • To provide and maintain features on our websites,
    • To improve our website and services,
    • To provide more relevant search results through the search functions of the Website and Services,
    • To process your customer service requests, including forwarding your questions to the appropriate people, as well as improving and monitoring our customer service responses and
    • To assist us in diagnose technical and service problems and in administering our websites.
  • Rating and content creation: We use your contact information, commercial information, and visual and audio information to enable ratings of our products and to display content you have created that we have authorized you to display on our website and services, as well as on social media.
  • Security and Fraud Prevention: We use your contact information, visual and audio information, other identifying information, financial information, geolocation data, information about your internet or other electronic activity, and inferences to protect the Site, Deckers, and others, as well as for fraud detection, theft prevention, emergency response, and legal compliance.

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WHAT ARE OUR SOURCES OF PERSONAL DATA?

We collect data from the following sources:

We collect data directly from you. We collect contact information, financial information, and certain identifying and demographic information directly from you.

We collect data about you from third parties. We collect your personal data from third parties, such as social media websites and data cooperatives. We may collect your identifying information from Facebook in accordance with its terms of service and privacy policy. We purchase and share contact information, demographic information, commercial information, and information about your internet and electronic activities from data cooperatives and other third-party data aggregators.

We passively collect data from you. We passively collect information about your internet or other electronic activity using tools such as browser cookies, web beacons and pixels, SDKs, and other similar technologies. This activity is further described in the "How Do We Use Cookies and Other Tracking Mechanisms?" section.

Combining Data
We may combine data you provide to us online and in our stores. We may also combine this data with publicly available information and data we receive or cross-reference from third parties. We use this combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.

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DOES DECKERS SHARE THE DATA COLLECTED ABOUT YOU?

We may share the information we collect about you with third parties around the world as follows:

  • Service Providers/Agents. We share your information with third parties, including service providers, independent contractors, and affiliated companies, who perform functions on our behalf. Examples include: order fulfillment, package delivery, sending mail and email, removing duplicate entries from customer lists, data analysis, marketing and advertising assistance, advertising and analytics companies that collect browsing and profile information and may offer advertising tailored to your interests, providing search results and links (including paid listings and links), and credit card links. We provide such information to third parties solely to enable them to perform these services and functions on our behalf. These third parties are contractually obligated to protect your personal information from unauthorized access and disclosure.
  • Retail partners. Our product lines are offered internationally with selected international retail partners. The use of your personal information by our retail partners is subject to this Privacy Policy.
  • Affiliated companies. We may share the information we collect about you with our affiliated companies or subsidiaries for their own marketing, research, and other purposes.
  • Select Partners. From time to time, we may enter into a business relationship with other individuals or third parties whom we consider trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases, we may rent, share, transfer, and/or cross-reference information, including contact information about you, that will enable these individuals or third parties to contact you about products and services that may be of interest to you.

We may also share your information in the following situations:

  • Business transfers. In the event that we are acquired by or merge with another company, substantially all of our assets are transferred to another company, or as part of bankruptcy proceedings, we may transfer the information we have collected about you to that other company. You will have the opportunity to object to such a transfer of information if, in our sole discretion, it would result in the handling of your information no longer being consistent with the privacy policies set forth herein.
  • Aggregate and anonymized data. We may share aggregate and anonymized data about users with third parties for marketing, advertising, research, or similar purposes.
  • Legal circumstances. In certain cases, we may share your contact information, visual and audio information, other identifying information, financial information, geolocation data, information about your internet or other electronic activity, and inferences when we have reason to believe it is necessary to identify, contact, or bring legal action against someone or a third party who may be causing harm to you, Deckers, or others. This includes sharing data with other companies and organizations for fraud protection and credit risk limitation. We may also share your personal information if we believe the law or legal process requires it.

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WHAT HAPPENS WHEN CHILDREN VISIT OUR WEBSITES?

Our website and services are not suitable for persons under 18. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from children under 13, we will delete it from our records.

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WHAT IS THE LEGAL BASIS FOR PROCESSING YOUR DATA?

We use the information, including personal data, alone or in combination with other information we collect about you, including information from third parties, for transactional purposes and for the maintenance purposes mentioned above, which are necessary to perform the contract between you and us, to provide the products or services you have requested, or for purposes that are in our legitimate interests.

Where required by law, we rely on your voluntary consent to process your data for marketing and promotional purposes, including sharing your personal data with third parties for marketing purposes, as well as for evaluating and creating content.

To comply with our legal obligations, we may use your information for the security and fraud prevention purposes described above.

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HOW DO WE USE COOKIES AND OTHER TRACKING MECHANISMS?

We use cookies and other tracking mechanisms to track how you use our website and services. This allows us to analyze how our website works and to improve it and the services we offer, enhance your online shopping experience, and provide you with a more personalized experience. We may combine this data with personal information we have collected from you. Please click here for more information about the specific cookies and other tracking mechanisms we use on our websites for customers in the European Union and the United Kingdom.

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HOW DO WE USE THIRD-PARTY ANALYTICS MODULES?

We use automated tools and applications, such as Google Analytics, to evaluate your use of our website. We may also use other analytical methods to evaluate our website and services. We use these tools to improve our website, services, performance, and user experience. These third parties may use cookies and other tracking technologies to provide their services.

Google Analytics. Google Analytics uses cookies to help the website analyze how users use the site. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage to website operators.

You can opt out of the use of Google Analytics and prevent Google Analytics from accessing your data by visiting https://tools.google.com/dlpage/gaoptout/ . Further information on terms and conditions and privacy is available at: http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/ .

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WHAT ABOUT THIRD-PARTY ADVERTISERS AND TRACKING MECHANISMS?

We use third parties such as network advertisers and social media platforms to help us advertise. This includes displaying our ads on other websites and through social media platforms. Our network advertisers and other third parties may also help us determine relevant advertising on our websites. Network advertisers are third parties that display ads based on your visits to our website and other websites. This allows us and these third parties to target advertising by displaying ads for products and services that are likely to be of interest to you. Third-party ad network providers, advertisers, sponsors and/or audience measurement services may use cookies, JavaScript, tracking pixels, web beacons (including clear GIFs), Flash cookies and other technologies to determine the effectiveness of their advertisements and to tailor ads to you personally. We may provide these third parties with information about your use of our website and services. This includes the pages viewed, products purchased, your device's IP address, browser type, email addresses (if hashed or otherwise pseudonymized) and other pseudonymous user and device-level information, as well as aggregated data or information about visitors to our website and users of our services that is not personally identifiable. We may also use platforms from companies like Facebook and Twitter to provide you with interest-based advertising. These platforms enable us to deliver personalized ads that we can display through their services. We may use a web beacon for this purpose. Your email address may also be used by us in a unique way by being matched by one of our partner companies to a user on their platform so that we can provide you with interest-based advertising targeted to such matched users. Many of these platforms allow you to completely suppress or limit the display of these ads. For information about suppressing ads, check your applicable account settings and the information provided by those services.

Our systems reject browser "Do Not Track" requests, but some of these third parties allow you to opt out of targeted advertising. You can opt out of many third-party ad networks, including those operated by

Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"), and in Europe by the European Interaction Digital Advertising Alliance ("EIDAA"). For more information about this practice by NAI and DAA members and your right to vote regarding these companies' use of this information, including instructions about how to opt out of third-party ad networks operated by NAI, DAA, and EIDAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI), www.aboutads.info/choices (DAA), and www.youronlinechoices.com .

Opting out of one or more of the NAI, EIDAA, or DAA member networks simply means that those members will no longer deliver targeted content and advertising to you. It does not mean that you will no longer receive targeted content or advertising on our website or other websites. You may still receive advertising based, for example, on the particular website you are viewing. In addition, if your browsers are configured to reject cookies when you visit this opt-out page, or if you subsequently delete your cookies, use a different computer, or change Internet browsers, your NAI, EIDAA, or DAA opt-out may no longer be effective. For more information, please visit the NAI, EIDAA, and DAA websites at the links above.

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WHAT ABOUT INFORMATION ABOUT THE BROWSING SESSION?

We use technologies that record your browsing session, including, but not limited to, the Facebook pixel. We use this data for quality control, customer service, fraud prevention and security, and marketing purposes. Learn more about Facebook ads here .

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WHAT ABOUT LINKS TO THIRD PARTIES?

Our website and services may contain links to third-party websites. Any access to or use of such linked websites is not governed by this Policy, but rather by the privacy policies of those third-party websites. We exercise no control over such third-party websites and are not responsible for their privacy practices. Access to such third-party websites and the content therein is at your own risk. You should always familiarize yourself with their privacy policies before disclosing any personal information to such third-party websites.

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MAY I POST ON YOUR WEBSITE?

We welcome feedback from our customers. We invite you to post your comments, such as your reviews of our products, pictures, videos, and other information you would like to share through our website. When you post content on our website, all of the information you post will be available to all visitors to our website, including your chosen reviewer name and city/state/country (if applicable). If you post your own content on our website or services, your posting may become publicly available, and we are unable to prevent this information from being used in a way that violates this Policy, the law, or your privacy.

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HOW SECURE IS MY PERSONAL DATA?

We have taken commercially reasonable measures to protect the information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction, consistent with industry practice and applicable law. Please be aware that despite our efforts, no data protection measure can be 100% secure. While we will do our best to protect personal information submitted to our websites and services, we cannot guarantee its absolute security and clearly state this. You do so at your own risk.

You should take steps to protect your password, mobile phone, and computer from unauthorized access, including by logging off after using a public computer, choosing a strong password that is unknown to anyone and cannot be easily guessed, and keeping your login name and password confidential. We are not responsible for lost, stolen, or compromised passwords or for any activity on your account resulting from unauthorized password activity, except as required by law.

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CAN I VIEW, UPDATE, CORRECT, OR DELETE MY PERSONAL INFORMATION?

We give you the opportunity to access, correct, and, in some cases, delete the personal information we hold about you. If you have created an account with us, you can review, update, and correct the information you have submitted to us by logging into your account. If you have made purchases as a guest, or if you would like to delete the information you have submitted to us, please contact a customer service representative listed in the "How do I contact Deckers?" section below.

To the extent permitted by law, we may retain amended or deleted data for archival purposes. For residents of the EU and the UK, see also the "Special Notice for EU and UK Users – Your Rights and Choices" section below. For residents of certain US states, see also the "Residents of Certain US States – Your Privacy Rights" section below. For residents of the PRC, see the "Residents of the PRC – Your Privacy Rights" section below.

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TO WHAT EXTENT CAN I HAVE A SAY IN HOW MY PERSONAL DATA IS USED?

We have described above how to opt out of targeted advertising. You may also opt out of certain emails and direct mailings from us. To opt out of such emails, you may log in to your account and update your preferences or follow the unsubscribe instructions in the emails. To opt out of such direct mailings, please contact customer service at the applicable email address above. You may opt out of receiving such marketing and referral emails from us, but you may not completely opt out of emails and direct mailings, such as emails related to your account, purchases made, or services requested or received. For residents of certain U.S. states, see also the section below entitled "U.S. Residents - Your Privacy Rights." For residents of the EU and the UK, see the section below entitled "Special Notice to EU and UK Users - Your Rights and Choices." For residents of the PRC, please see the section “Residents of the PRC – Your Data Protection Rights” below for further information.

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DO YOU TRANSFER MY DATA OUTSIDE MY HOME COUNTRY?

We collect, use, and process certain information (including name, email address, postal address, and credit card information) to provide our services to you. We may transfer this information from your country of residence to other countries where Deckers maintains an office, including the United States, where data protection may not be as strictly regulated as in your home country. However, we will take all necessary and appropriate legal, organizational, and technical measures to transfer your personal information lawfully. Your information may also be accessed by law enforcement and other government bodies, including courts and tribunals, in accordance with applicable law in those jurisdictions.

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RESIDENTS OF CERTAIN U.S. STATES – YOUR PRIVACY RIGHTS

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, your state's privacy laws may provide you with additional rights regarding the collection, processing, and sale of your personal information ("State Privacy Laws"), which are explained below.

APPLICATIONS FOR THE ASSERTION OF RIGHTS

RIGHT TO INFORMATION, RIGHT TO ERASURE AND RIGHT TO RECTIFICATION

You can ask what personal information we have collected, used, shared and sold.

You can also request that we delete your personal data. However, we may not be able to delete all of your personal data if one of the following exceptions applies:

  • Transaction-related: To complete a transaction for which the personal data was collected, to provide a good or service you have requested, or to fulfill a contract with you,
  • Security: To detect data security incidents, to maintain the integrity or security of systems, or to investigate, report or prosecute those responsible for such acts,
  • Troubleshooting: To detect or correct errors,
  • Legal: To protect against fraud, harassment, malicious or fraudulent acts or illegal activities, or to comply with applicable laws or legal obligations, or to exercise legal rights, such as the right to freedom of expression, to assist another party in fulfilling its obligations under applicable data protection laws, or
  • Internal use: To use your personal data internally in a lawful manner that is compatible with the context in which you provided the data (i.e. to improve our services).

Please note that if we delete your personal information, many of our services will no longer function in the same way. For example, your loyalty points and rewards will expire, your previous opt-out requests will not be saved, you will no longer have an account or order history, and saved preferences and information will no longer be available.

You can also request that we correct certain inaccurate information we have about you.

To exercise your right to access, erasure, or correction, you can call us at 866-998-7826 or email privacy-compliance@deckers.com and follow these instructions:

  • In the subject line of the email, state “Right of access”, “Right to erasure” or “Right to rectification” as well as your country of residence and
  • Please provide sufficient personal information so that we can locate your records and verify the identity associated with your account. At a minimum, you must provide the full name and email address associated with your account. We may request additional information to complete the verification process if we cannot initially verify your identity. Our ability to locate your personal information is limited by the accuracy and completeness of the information you provide.

To appoint an agent to act on your behalf, you must provide the agent with written permission, and your agent must provide this written verification at the time they make the request on your behalf. If you wish to make multiple requests under this section, we recommend that you submit your deletion request last, as we will not be able to fulfill your other requests once we have deleted your data. We will keep a record of your request. If you would like to correct your data more quickly, you can do so yourself within your website account.

MY PERSONAL DATA MAY NOT BE SOLD OR SHARED/USED

Personal information we sell or share/use for targeted advertising

Under California law, "share" means that we share your personal information with third parties in exchange for money or something of value for cross-context behavioral advertising. Therefore, when we use the term "share" in this section, we do so in the limited sense as defined under California law. Other state privacy laws do not use the term "share" but instead use the concept of using personal information for targeted advertising.

Under California, Colorado, Connecticut, and Utah law, "sell" means we may exchange your personal information with a third party for money or something of value. Under Virginia law, "sell" means only the exchange of personal information for money.

Through our participation in digital advertising networks and in conjunction with our Select Partners, we may sell or share/use the following categories of personal information for targeted advertising:

  • • Identifiers,
  • • Characteristics of protected classifications under California and federal law,
  • • Internet activities/electronic activities,
  • • Commercial information and
  • • Inferences drawn from the categories described above to create a profile about you that reflects your tastes, characteristics, preferences, behaviors and attitudes.

We do not knowingly sell, share, or use personal information of minors under the age of 16 for targeted advertising.

Right to refuse the sale or sharing/use of your personal information for targeted advertising

You may opt out of the sale or sharing/use of your personal information for targeted advertising for online activities by using our Cookie Preference Tool to disable "Marketing and Social Media" cookies, or by enabling a browser or plug-in opt-out signal that makes it clear that such a signal is intended to prevent the sale and sharing of your personal information. Note that if you delete your cookies, your opt-out request will no longer be saved for that browser. To opt out of offline sales and sharing, you may call us at 866-998-7826 or email us at privacy-compliance@deckers.com and follow these instructions: Please include "Do Not Sell or Share My Personal Information" and your state of residence in the subject line, and include your name and the email address associated with your account.

To appoint an agent to act on your behalf, you must provide the agent with written permission, and your agent must provide this written proof at the time they make the request on your behalf.

We will not “sell” or “share” sensitive personal information (as defined in government data protection laws).

RIGHT OF OBJECTION

If you are a resident of Colorado, Connecticut, or Virginia and we were unable to comply with your request, you may object to our response by emailing us at privacy-compliance@deckers.com within fourteen days of our decision and submitting a request to object, including your name and contact information, a detailed explanation of your objection, and your state of residence.

SENSITIVE PERSONAL DATA

We do not collect or process sensitive personal information, as defined in the California Privacy Act, to infer characteristics, and we do not use or disclose sensitive personal information for any purpose other than as permitted by law.

FINANCIAL INCENTIVES

We offer various financial incentives. The terms and conditions of the financial incentive will be communicated to you upon registration. You may opt out of any financial incentive by calling 866-998-7826 or by unsubscribing from our email marketing by following the link at the bottom of each marketing email. The value of your data corresponds to the value of the offer presented to you. We calculated the value of the incentive based on the costs associated with the offer.

PROTECTION AGAINST DISCRIMINATION

We will not discriminate against you because you exercise any of your rights under federal privacy laws, and we will not deny you goods or services, charge you a different price, or provide you with lower quality goods or services because you exercise any of your rights.

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NOTICE TO CALIFORNIA RESIDENTS/YOUR CALIFORNIA PRIVACY RIGHTS

If you wish to opt out of having your personal information shared with third parties for their direct marketing purposes, please email us at privacy-compliance@deckers.com and clearly state your request, name, postal address, email address and telephone number.

SPECIAL NOTICE FOR USERS IN THE EU AND THE UK – YOUR RIGHTS AND CHOICES

The controller for our websites in the EU and the UK is:

  • For users in the EU: Deckers Germany GmbH, Fashion Mall Titan, Karl-Weinmair-Straße 9-11, 80807, Munich, Germany, telephone number +49 89 32422670
  • For users in the United Kingdom: Deckers Europe Limited, 130 Shaftesbury Avenue, London W1D 5EU, United Kingdom, Telephone: +44 207 016 2200.

You have the following rights with regard to your personal data:

  • To make a request to access your personal data and receive information about how it is processed (commonly known as the 'data subject access right'). This allows you to receive a copy of the personal data we hold about you and to check whether we are lawfully processing it.
  • To request rectification of your personal data if it is found to be inaccurate or incomplete, although we may need to verify the accuracy of the new data you provide to us,
  • To request the erasure of your personal data (i) where it is no longer necessary for the purposes described in this Privacy Policy, (ii) where you decide to withdraw your consent, (iii) where you object to its processing for direct marketing purposes, (iv) where you determine that it would have been unlawfully processed, (v) where we are legally obliged to erase it in order to comply with EU law or the law of an EU country or the United Kingdom, and always provided that we are not legally obliged to retain it,
  • To request to restrict the processing of your personal data (i) if you contest its accuracy; (ii) if the processing is unlawful and you object to erasure; (iii) if it is no longer necessary for the purposes set out in this Privacy Policy but you need it to establish, exercise or defend a legal claim; (iv) if you object to profiling;
  • To request the transfer of your personal data to you or to another party. We will provide your personal data to you or to a third party you have chosen in a structured, commonly used, and machine-readable format. Please note that this right only applies to automated information that you initially consented to us using, or where we used the information to perform a contract with you.
  • To withdraw your consent at any time if we rely on your consent to process your personal data. Withdrawing your consent will not affect the lawfulness of any processing carried out on the basis of your consent prior to its withdrawal. If you withdraw your consent, we may no longer be able to offer you certain products or services. If this is the case, we will notify you when you withdraw your consent.
  • To object to the processing of your personal data for direct marketing purposes or to processing that we would have carried out based on our legitimate interest (e.g. profiling). In some cases, we can demonstrate that we have legitimate grounds to process your data which override your rights and freedoms.
  • To receive personal data that you have made available to us in a structured, common and machine-readable format and to transmit it to another provider, provided that this data is processed on the basis of your consent or our contract,
  • To lodge a complaint with your competent data protection authority.

If you wish to exercise any of your rights listed above, please contact us using one of the methods listed in the “How can I contact Deckers” section.

You will not have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is manifestly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with the request in these circumstances. We aim to comply with all legitimate requests within one month. It may take longer than one month if your request is particularly complex or if you have made multiple requests.

To manage your choices regarding the information collected through cookies, you can also click here .

You can also manage some of your personal information directly by clicking on "My Account" from any page where you can access, correct, or update your choices and preferences regarding some of your personal information if you have set up an account with us. For our marketing emails, you can always click the "unsubscribe" link at the bottom of any marketing email you receive from us or manage your marketing permissions under "Edit Account" on our website to opt out of receiving future email messages from us.

Your web browser or mobile device may also provide additional tools that allow you to control when your device provides certain types of information (such as geolocation data or the use of cookies). Always be aware that these tools exist.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We also do not collect information about criminal convictions or offenses.

If we need to collect personal data by law or under a contract we have with you and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, the supply of goods). In this case, we may have to cancel a product or service you have purchased from us, but we will notify you if this is the case.

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SPECIAL NOTICE FOR USERS IN THE PEOPLE'S REPUBLIC OF CHINA (PRC) – YOUR RIGHTS AND CHOICES. FOR PURPOSES OF THIS SECTION, THE PRC DOES NOT INCLUDE HONG KONG (PRC), MACAU (PRC), AND TAIWAN.

We will only send you marketing communications with your consent.

Please note that the above information may contain some of your sensitive personal data. Sensitive personal data refers to personal data that, if disclosed or used unlawfully, may violate your personal dignity or endanger the safety of persons or property, as well as personal data of minors under the age of 14. Please consider carefully before providing us with your sensitive personal data. We will also protect the security of your sensitive personal data in accordance with applicable laws and regulations.

In order to provide you with better products and services, we may reasonably change the above-mentioned purpose of use. In the event of a change in the respective purpose of use, we will notify you appropriately via the contact information you provided and obtain your consent. If not changing the respective purpose of use may infringe on your permissible rights and legitimate interests, we may change the respective purpose of use without notifying you in order to protect your permissible rights and legitimate interests. We will make reasonable efforts to notify you and obtain your consent appropriately via the contact information you provided within a reasonable time after the change of purpose of use, and will process your personal data according to your wishes in accordance with this Privacy Policy.

Transfers outside the People's Republic of China

Generally, your personal information will be stored in the PRC, but for business needs to provide you with better services and products, we may, subject to your separate consent and in accordance with applicable PRC laws and regulations (such as security clearance, if applicable), transfer your personal information to our headquarters outside the PRC, Deckers Outdoor Corporation, with registered address at 250 Coromar Drive, Goleta, CA 93117, USA.

Disclosure of your personal data to third parties

We may collect and use your personal information without your consent in the following cases:

  • If this is necessary for the conclusion or performance of a contract to which the person concerned is a party, or if it is necessary for personnel management in accordance with lawfully formulated employment law regulations and structures and lawfully concluded collective agreements,
  • To the extent necessary to fulfil legal duties and responsibilities or statutory obligations,
  • To the extent necessary to respond to sudden public health incidents or to protect the life and health of natural persons or the security of their property in emergency situations,
  • Handling personal data to an appropriate extent to conduct news reporting, monitoring public opinion and other activities in the public interest,
  • When handling personal data that has been disclosed by the individuals themselves or has otherwise been lawfully disclosed, within reasonable limits in accordance with the provisions of this Act,
  • Under other circumstances provided for in laws and administrative regulations.

In order to maintain and manage our company database, or to offer you products, services, gift sales, prize draws, promotions, and other on-site events and campaigns, we may engage third-party service providers to process your personal data. We enter into agreements with these providers containing strict confidentiality clauses, requiring them to process personal data in accordance with our requirements, this Privacy Policy, and any other relevant information regarding confidentiality and security measures. We will also monitor their activities in processing personal data. Upon completion of the engagement, we will require them to return or delete the personal data and not retain any copies. Our providers include:

  • Advertising service providers: In order to evaluate and optimize advertising and provide better service, we may display commercial advertisements that may be of interest to you and we may share some of your personal information with advertising service providers.
  • Logistics service providers: In order to fulfill your contract with us and deliver the products to you, we engage third-party warehousing and logistics companies to ship the products you order. We provide the recipient's name, address, and mobile phone number for delivery purposes.
  • Providers of analytics services: In order to better analyze your use of our products and services, we may share data with providers, but this is only statistical information and cannot be used to identify you.
  • Third-party SDKs: To provide better service, we may integrate third-party SDKs that may collect your personal information. We will take necessary measures to control the collection and use of your personal information by such SDKs to ensure that your personal information is protected.

In order to provide our products and services, we may, in accordance with regulations and at the request of legal and law enforcement authorities, share your personal information with third parties, which may include:

  • Payment partners. To fulfill your contracts with us regarding our products and services, we may share your order number, order amount, and payment time with third-party payment partners such as WeChat, Alipay, and UnionPay.
    WeChat Payment: Cai Fu Tong Payment Technology Co., Ltd.
    Alipay: Alipay (China) Network Technology Co., Ltd.
    UnionPay: China UnionPay Co., Ltd.
  • Our affiliated companies are bound by this Privacy Policy.
  • To respond to legal proceedings, including requests from law enforcement authorities, and to protect the safety, property or legal rights and interests of users of the Website, Deckers and our affiliates and other third parties, we may also disclose your personal information to directly competent public authorities (including, without limitation, government agencies, judicial departments, investigative authorities and arbitration institutions) in accordance with laws and regulations.

If we transfer the personal information to other persons who process the information, we will inform you of the circumstances and continue to protect your personal information in accordance with the laws, regulations and standards in this Privacy Policy or require the persons who process the information to protect it.

We only share your personal information:

  • With your consent,
  • Disclosure in accordance with applicable law: We may disclose your personal information if required to do so by law, judicial proceeding, litigation, or government authority.

SECURITY

We take many reasonable and practical security measures to protect the security of your personal information received through our own channels as best as possible. When you enter personal information on our websites, we use Secure Socket Layer (SSL) technology to protect the personal information you submit to us. To ensure the server is secure when you submit your personal information, please look at the bottom left corner of your browser. If you see an unbroken key or a closed lock (depending on your browser), SSL is enabled. In addition, you can check the URL or browser's address bar to determine if it is secure. If the server you are accessing is secure, the first few characters of the address in the URL or address bar above should change from "HTTP" to "HTTPs."

We use security measures, including encryption and authentication tools, to ensure the security of your data, but the internet environment is not 100% secure. Please keep your account and password information safe, and if a leak or risk of leakage occurs, please contact us immediately using the methods listed in the "How to Contact Us" section. In the event of a breach of personal information security provisions, we will promptly notify you of the status and potential impact of the security incident, the measures we have taken or will take, and other remedial measures and suggestions, in accordance with the requirements of laws and regulations. At the same time, we will also take the initiative to report the handling of personal information security incidents in accordance with the law.

MANAGEMENT OF YOUR PERSONAL DATA

You can exercise various rights to protect your legitimate rights and legitimate interests, including the following rights described in the “How to contact us” section below.

Review and Copy: You have the right to review your data by accessing your account or requesting that we notify you whether your personal data is being processed and request access to the relevant personal data and information. You may request a copy of the personal data processed for the purposes set out above, which we will provide to you free of charge. However, if the copy of personal data you request would violate the rights or freedoms of others, we will not provide it.

Right to amendment: If you find that the personal data we hold about you is incorrect or incomplete, you have the right to request that we amend or supplement it.

Right to erasure: If you determine that your personal data is no longer necessary for the original purpose for which it was collected and processed, or if you have other legitimate grounds, you have the right to request that we erase your personal data. However, if erasing the personal data could compromise the authorities' investigations and evidence gathering, we will not erase it but will take appropriate storage and shielding measures. After your request is reviewed and approved, your data will be erased or anonymized, unless otherwise required by law and regulation. If a decision is made to erase your data, please note that the data may not be erased from the backup system immediately, but only after the backup system is updated.

Right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format and you have the right to transmit that data to other parties, which we will not hinder as long as it is in accordance with the provisions established by the competent authorities.

Withdraw consent: You can withdraw your consent at any time. If you withdraw your consent, we will no longer process the relevant personal data. However, your withdrawal will not affect the processing of personal data that was previously carried out with your consent.

Termination: You may terminate your account at any time by contacting us.

We will respond to your request as soon as possible unless your request: (1) is related to national security and national defense, (2) is related to public safety and essential public interests, (3) is related to criminal investigations, prosecutions and legal proceedings, (4) cannot be taken into account to protect the legitimate rights and legitimate interests of the data subject himself or herself or other persons and organizations.

We will not charge for your reasonable request, but we will charge for repeated requests that exceed the reasonable limit if we deem it appropriate.

HOW TO CONTACT US

If you have any questions about the PRC residents section of this Privacy Policy, how to manage your personal information, or how to report a privacy issue, you can (i) contact Deckers Customer Service by phone. You can find the customer service hotline on the official Deckers website (except for Hoka ONE ONE), or (ii) send an email to UGGECOMMERCE@deckers.com. For security reasons, we may ask you to verify your identity before processing your request. After successfully verifying your identity, we will respond to you within 10 business days or within the time limit specified by applicable laws or regulations. If you are not satisfied with our response, you may file a complaint with the relevant supervisory authority.

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HOW LONG DOES DECKERS STORE MY DATA?

Your personal data will be deleted when it is no longer needed for the purpose for which it was collected.

Your data, which we need to manage you as our customer, will be retained for as long as you are our customer. If you choose to terminate your account, your data will be deleted in accordance with our policy, unless otherwise required by law. We may need to retain some transaction data for evidentiary purposes in accordance with applicable law.

We will not retain consumer information used for prospecting purposes for longer than 3 years from the date of last contact with the prospective customer or the end of the business relationship.

We will not retain data collected through cookies and other trackers for longer than 24 months without renewing our notice or, where appropriate, obtaining your consent.

Some other data is retained only for as long as necessary to provide you with the relevant features of our websites or apps. For example, your geolocation data will not be retained beyond the time strictly necessary to identify your nearest store or to confirm that you were present at a particular location at a particular time. The body measurements you provide will only be processed for the time necessary to answer your relevant search and provide you with a relevant product reference.

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CHANGES TO THIS POLICY

This policy is effective from the effective date above. We may change this policy from time to time. Any changes to this policy will be posted on our website. If we make any changes to this policy that materially affect our practices with respect to information collected from you in the past, we will endeavor to provide you with advance notice of such changes by posting a notice about the change on our website or by contacting you via the email address we have on file.

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HOW CAN I CONTACT DECKERS?

If you have any questions about the data protection aspects of our services or would like to make a complaint, please contact the relevant customer service department at the email addresses listed below.

fire Region / Country Company Name Email address / contact details
Generally USA Deckers Outdoor Corporation privacy@deckers.com
UGG USA (eCommerce) Deckers Consumer Direct Corporation customercare@ugg.com
UGG USA (Retail) Deckers Retail, LLC customercare@ugg.com
UGG Canada (eCommerce and Retail) Deckers Outdoor Canada ULC English: 888-432-8530 (call or text) or live chat via https://www.ugg.com/ca/help-center.html
French: https://www.ugg.com/ca/fr/help-center.html
UGG European Union and United Kingdom (eCommerce) Deckers Europe Limited English in the EU: customerserviceseu@ugg.com
English in the UK: customerservicesuk@ugg.com
French: serviceclient@ugg.com
German: kundendienst@ugg.com
Italian: serviziodiassistenza@ugg.com
Dutch: customerservicenl@ugg.com
Spanish: atencioncliente@ugg.com
UGG Austria (retail) Deckers Austria GmbH customerserviceseu@ugg.com
UGG Belgium (retail) Deckers Belgium BV customerservicenl@ugg.com
UGG France (retail) Deckers France SAS serviceclient@ugg.com
UGG Germany (retail) Deckers Germany GmbH customerservice@ugg.com
UGG Netherlands (retail) Deckers Benelux BV customerservicenl@ugg.com
UGG Switzerland (retail) Deckers Switzerland GmbH English: customerserviceseu@ugg.com
French: serviceclient@ugg.com
German: kundendienst@ugg.com
Italian: serviziodiassistenza@ugg.com
UGG Japan (eCommerce and Retail) Deckers Japan GK customer_service_jp@deckers.com
UGG China (eCommerce and Retail) Deckers Footwear (Shanghai) Co., Ltd. info.china@ugg.cn
UGG China (retail) Deckers (Beijing) Trading Co, Ltd. info.china@ugg.cn
HOKA USA (eCommerce) Deckers Consumer Direct Corporation customercare@hoka.com
HOKA USA (Retail) Deckers Retail, LLC customercare@hoka.com
HOKA Canada (eCommerce) Deckers Outdoor Canada ULC English: 1 (866) 491-3125 (call or text) or live chat via https://www.hoka.com/en/ca/help-center.html
French: https://www.hoka.com/fr/ca/help-center.html
HOKA European Union and United Kingdom (eCommerce) Deckers Europe Limited English in the EU: customerservices@hoka.com
English in the UK: customerservicesuk@hoka.com
French: serviceclients@hoka.com
German: kundendienst@hoka.com
Italian: serviziodiassistenza@hoka.com
Dutch: customerservicesnl@hoka.com
Spanish: atencioncliente@hoka.com
HOKA Japan (eCommerce and Retail) Deckers Japan GK customer_service_jp@deckers.com
HOKA China (eCommerce and Retail) Deckers Footwear (Shanghai) Co., Ltd. hoka.china@deckers.com
Teva USA (eCommerce) Deckers Consumer Direct Corporation customercare@teva.com
Teva European Union and United Kingdom (eCommerce) Deckers Europe Limited English in the EU: customerserviceseu@teva-eu.com
English in the UK: customerservices@teva.co.uk
French: serviceclients@teva.eu.com
Dutch: customerservicesnl@teva-eu.com
Teva Japan (eCommerce) Deckers Japan GK customer_service_jp@deckers.com
Sanuk USA (Retail) Deckers Retail, LLC customercare@sanuk.com
Sanuk USA (eCommerce) Deckers Consumer Direct Corporation customercare@sanuk.com
Koolaburra by UGG USA (eCommerce) Deckers Consumer Direct Corporation customercare@koolaburra.com
Decker's Lab USA (eCommerce) Deckers Consumer Direct Corporation support@deckersxlab.com
Ahnu USA (eCommerce) Deckers Consumer Direct Corporation See the “Customer Service” section of the website.

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